The girl
behind it

hi, it's me

About Margaux

About Margaux

Brand & content coach ยท Est. 2018

Brand & content coach ยท Est. 2018

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I didn't start with a big audience. I started with a quiet idea and a lot of nerve.

Margaux Hart

In 2018 I was working in corporate marketing, helping other brands grow while my own ideas sat in my notes app. I had 900 followers and no plan.

I started posting anyway. Slowly, then all at once, women began asking how I'd built a brand that felt so clearly mine. That question became my business.

Today I coach women to build brands that sound like them and sell like they mean it, without burning out or pretending to be someone else

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    Atlantic

    Brand recall tripled in the first year

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    Hudson

    Rolled out across 60+ locations with zero redraws

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    Seoul

    Replaced a 7-year identity in one six-week sprint

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    PhoeniX

    Recognized at shelf without the name attached

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    London

    Carried a $400M raise within six months

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    Vancouver

    One mark, scaled from business card to building

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    Oslo

    Launched in 3 markets on a single system

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How we got here

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2018

First post, 900 followers and a corporate day job.

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2018

First post, 900 followers and a corporate day job.

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2018

First post, 900 followers and a corporate day job.

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2020

Left my job and signed my first ten 1:1 clients.

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2020

Left my job and signed my first ten 1:1 clients.

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2020

Left my job and signed my first ten 1:1 clients.

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2022

Launched the Soft Power Collective. Sold out in 48 hours.

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2022

Launched the Soft Power Collective. Sold out in 48 hours.

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2022

Launched the Soft Power Collective. Sold out in 48 hours.

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Today

1,200+ clients, a weekly podcast and a community of 412K.

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Today

1,200+ clients, a weekly podcast and a community of 412K.

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Today

1,200+ clients, a weekly podcast and a community of 412K.

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I believe

what I stand for
no. 1

Soft can still be powerful

You don't need to be loud to be the obvious choice.

no. 1

Soft can still be powerful

You don't need to be loud to be the obvious choice.

no. 2

Clarity beats consistency

Three clear posts outperform thirty confused ones.

no. 2

Clarity beats consistency

Three clear posts outperform thirty confused ones.

no. 3

Charge what it's worth

Pricing is a brand decision, not a confidence test.

no. 3

Charge what it's worth

Pricing is a brand decision, not a confidence test.

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Now let's talk about you

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Now let's talk about you

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Now let's talk about you

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Sunday letters on brand, money and the messy middle

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Stay close

Sunday letters on brand, money and the messy middle

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Stay close

Sunday letters on brand, money and the messy middle

Designed by Webestica, Powered by Framer.

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