welcome to

The soft power collective

A 12-week group program that turns your expertise into a brand people recognise, trust and buy from.

Join the waitlist

See what's inside

Who it's for

is this you?

This is for you if

You're a coach, creator or service provider with real skills

You post, but it isn't turning into clients

You want a brand that feels premium and still like you

You're ready to show up for 12 weeks

It's not for you if

You want viral tricks over a lasting brand

You haven't decided what you offer yet

You're looking for done-for-you content

You can't give it 3–4 hours a week

What's inside

Four phases, one new module each week, with live coaching to put it into practice.

Weeks 1-3

Clarify your brand

Niche, positioning, audience and the message you want to be known for.

Weeks 4-6

Craft your look & voice

Build a distinctive visual identity and brand voice that reflect your personality. Create a cohesive style across your messaging, imagery, and overall brand presence.

Weeks 7-9

Build your content system

Develop a practical content strategy with clear themes, repeatable formats, and a consistent publishing rhythm. Create content that builds trust, connects with your audience, and attracts the right clients.

Weeks 10-12

Launch & convert

Bring your brand together and turn your strategy into action. Refine your offers, strengthen your calls to action, and create a launch plan that helps you turn your visibility into meaningful opportunities.

Weeks 1-3

Clarify your brand

Niche, positioning, audience and the message you want to be known for.

Weeks 4-6

Craft your look & voice

Build a distinctive visual identity and brand voice that reflect your personality. Create a cohesive style across your messaging, imagery, and overall brand presence.

Weeks 7-9

Build your content system

Weeks 10-12

Launch & convert

How

it

works

no. 1

Weekly lessons

Short video lessons and workbooks you can do in an evening.

no. 1

Weekly lessons

Short video lessons and workbooks you can do in an evening.

no. 2

Live coaching calls

Every Tuesday with me, for feedback, hot seats and Q&A.

no. 2

Live coaching calls

Every Tuesday with me, for feedback, hot seats and Q&A.

no. 3

Private community

A room of women building alongside you, all year round.

no. 3

Private community

A room of women building alongside you, all year round.

in her words

I joined with 2K followers and no offer. I left with a sold-out launch and a brand I'm proud to share.

Lena M. · Nutritionist

Investment

Payment plan

3 × $697

Three monthly payments. Full access from day one.

Choose plan

Pay in full

Save $94

$1,997

One payment, plus a bonus 1:1 brand audit with me.

Join now

Good

questions

How much time do I need each week?

About 3-4 hours, including the live call. Every call is recorded.

Do I keep access after 12 weeks?

You'll have access to the program materials throughout the 12-week experience. Any continued access or ongoing support will be outlined when you join.

Is there a refund policy?

Because this is a dedicated program, all purchases are subject to the refund policy outlined at checkout. Please review the terms before enrolling or reach out if you have any questions.

What if I miss a live call?

No worries. Every live call is recorded, so you can catch up whenever it suits you and revisit the key insights at any time.